Augusta Precious Metals Review 2023 [Voted #1 Gold IRA Company]


In this Augusta Precious Metals Review (updated for 2023), we’ll do an in-depth breakdown of the company and see why Money Magazine and voted it the #1 Gold IRA Company. It also garnered top ratings from the Better Business Bureau, TrustLink, and various independent review sites. Customers have also consistently raved about their informative investor education and professional customer service.

Investing in gold and precious metals involves entrusting your hard-earned money and retirement savings to people you don’t know. Making the wrong choice can mean losing $50,250 or more. You have to do your due diligence.

This review is an in-depth expose of the business practices of Augusta Precious Metals so you can judge for yourself and have peace of mind that they can safeguard your investment.

Is Augusta Precious Metals Legit?

Augusta Precious Metals is a legit gold IRA provider and precious metals dealer.

  • They have active affiliations with important professional industry groups: Member of National Coins & Bullions Association (formerly Industry Council for Tangible Assets), Member of National Ethics Association, certified authorized dealer of the Professional Coin Grading Service, and fidelity to the coin grading standards of Numismatic Guaranty Corporation.
  • They have received multiple awards from several organizations - Overall Best Gold IRA Company of 2022 by Money Magazine, 2 Stevie Awards for Customer Service Success and Sales Distinction of the Year, and the Most Trusted Gold IRA Company in the United States by

What is the best gold IRA company?

The best gold IRA company is Augusta Precious Metals, according to IRA Gold Advisor and Money Magazine.

Money Magazine chose Augusta Precious Metals as the overall best Gold IRA company because of its comprehensive investor education. They noted how Augusta Precious Metal distinguished itself from other companies that use scare tactics to get customers to invest. They simply offer better information so investors can make informed decisions.

IRA Gold Advisor spotlights the quality of long-term customer engagement that sets APM apart from the competition. Augusta takes the frustration out of the process by being a partner with its customers throughout the lifetime of the account, not just acting like sellers of precious metals.

These high accolades and professional affiliations show APM is a legitimate gold IRA provider. But what do actual customers say?

What kind of reputation does Augusta Precious Metals have?

Augusta Precious Metals has an excellent reputation for providing high-quality investor education and superb customer service among its customers. While any company can easily claim these qualities; there are hundreds of Augusta Precious Metals reviews on independent review sites and industry watchdog sites that point out these facts.

What is Augusta Precious Metals BBB rating?

Augusta Precious Metals BBB rating is A+, the highest possible rating from the Better Business Bureau. This highlights APM’s reputable standing in the precious metal IRA and dealership industry.

In addition, Augusta Precious Metals has zero customer complaints and no pending lawsuits! This is an amazing accomplishment considering the volume of business that they do. They have also been in business for more than 10 years. All these can be attributed to their almost fanatical focus on excellent customer service.

Diving deeper into the customer reviews on the BBB website, we can see a recurring theme:

Patricia gave APM a 5-star rating in the most recent review on the BBB website. She highlighted how each step of the process was explained fully and how they made it easy to complete the process from beginning to end. She noted how passionate each APM employee was in their job and she felt valued while they were helping her.

Mark gave APM another 5-star rating and was impressed with the well-orchestrated and easy-to-understand educational webinar. This webinar explains the process of buying precious metals to a new investor and helps experienced investors understand the value structure of precious metals.

Claudio also gave APM a 5-star rating and marvels at the professional and people-oriented organization. He noted APM understands the concerns of customers and goes above and beyond to mitigate those concerns.

What is Augusta Precious Metals TrustLink rating?

Augusta Precious Metals TrustLink rating is 5 stars with 283 reviews logged. This is the highest rating in TrustLink again duplicating their excellent performance in BBB. TrustLink highlights APM’s reputation for exemplary customer service and transparency.

Sasha gave APM a 5-star rating. Sasha appreciated the detailed presentation and getting all questions answered. The review also highlighted the helpful, knowledgeable, and professional personnel.

Stanley gave APM a 5-star rating. He liked the extremely informative and thorough one-on-one interview with Devlyn Steele, the Director of Education for APM. He was impressed with the transparency, professionalism, and genuine interest in explaining how precious metals IRAs work.

James gave APM one of the rare 3-star ratings of any review platform. However, looking at the text of the review, James only had good words to say about APM. He noted the excellent presentation of the team. He also noted how they went above and beyond to answer all the questions. How there were no hidden fees and there was no pressure.

What is Augusta Precious Metals BCA rating?

Augusta Precious Metals BCA rating is AAA. In addition, 93 customers gave APM a perfect 5-star rating and 2 customers gave them 4 stars. APM has been a member of BCA since 2013.

There were also zero complaints on the platform. Again the consistency.

John gave APM 5 stars and left a review that uses the familiar words “above and beyond”. This shows the consistency of APM in delivering excellent customer satisfaction.

Mitzi gave the company 5 stars and described APM as a trustworthy company. She appreciated the honesty and patience in answering all questions.

Arlene appreciated the fully informative and thoughtful presentation. She gave the company a 5-star review and loved how they focused on giving information and didn’t pressure her with deadlines or sense of urgency.

What is Augusta Precious Metals Consumer Affairs rating?

Augusta Precious Metals Consumer Affairs rating is 4.9 stars out of 129 ratings. Consumer Affairs labels the reviews that are from verified buyers and reviewers.

Henry is a verified buyer and reviewer who gave a 5-star rating. Henry mentioned the professional, objective, and honest presentation of the company. This is a recurring theme of the reviews which validates the professionalism and integrity of the company.

Michael is another verified reviewer and buyer who left a 5-star review. He noted that everyone they spoke to at Augusta was very informative, patient, and understanding of their questions and concerns. He found it incredibly refreshing not to be pressured. The experience was so lovely that they intend to be customers for life.

Tom is another verified buyer and reviewer but this time he left a 4-star review. As always, the customer service was superb with his only concern being the quoted price of gold and silver were quite high compared to the price in the Wall Street Journal.

It’s good to see variety in the reviews and see customers with legitimate concerns. You will see that the company is truly responsive, even in the review platforms. Augusta explained that their quoted price is always higher than the spot price quoted in newspapers. This is called the spread and this is how brokers and dealers make money.

What is Augusta Precious Metals Google My Business rating?

Augusta Precious Metals Google My Business rating is 4.9 stars out of 294 reviews, another impressive achievement considering the sheer number of views. Looking at the most mentioned words in the reviews - “informative” and “presentation” top the list.

It would be helpful to look at reviews by people with avatars who have made multiple reviews on Google. These have a higher chance of being genuine reviews.

William Frost gave APM a 5-star review. He is a long-time silver and gold investor who buys bars and rounds. It’s impressive to see that even an experienced investor can learn from APM’s investor presentations - a testament to the quality of the presentation and the expertise of the company.

Heather Henderson gave APM another 5-star review citing the friendly and knowledgeable resource people who explained everything clearly..

Marilyn Waugh gave a 5-star rating and highlighted how APM did a great job of educating and making her feel comfortable in transferring her 401K into a precious metals IRA.

Richie Miller gave APM a 5-star rating and he gave a thorough review of the process. He appreciated the informative and clear-to-understand online meeting. The entire process was well-executed and professional.

What is Augusta Precious Metals Facebook Reviews rating?

Augusta Precious Metals Facebook Reviews rating is 4.8 stars out of 124 reviews. Out of all the review sites, Facebook is probably the least reliable because of the presence of spam reviews. APM needs to monitor the social media channel more often.

However, if you dig diligently, you can still find legitimate reviews.

Here is Michelle Welch Decker who described the webinar as very informative and helpful in determining whether this type of investing is a fit for her..

Aleta Schulte also recommends Augusta. She notes the great information from the unique Gold & Silver Conference and 1:1 session to learn more about precious metals self-directed IRA.

Stephanie Drum also admires the great presentation and recommends Augusta Precious Metals. Even if his wife had reservations about rolling over his existing 401K to an Augusta Precious Metals IRA, they resolved her concerns during the presentation.

These reviews from different review sites and industry watchdogs highlight the excellent reputation of Augusta Precious Metals for comprehensive investor education and professional customer service. They are consistent with every customer they interface with.

Can you trust Augusta Precious Metals with your Gold IRAs?

Yes, you can trust Augusta Precious Metals with your Gold IRAs. By now, you have seen a lot of evidence of the professionalism of APM.
Not only that, Hall-of-Fame NFL Quarterback Joe Montana also trusts APM. He asked his financial team to find the best precious metals IRA company and, after thorough research and interviews, Joe chose APM for similar reasons that countless customers have already mentioned.

In addition, APM has no access to your precious metals. That’s the beauty of a Gold IRA. The dealer doesn’t have custody of the gold or silver as you will see later. This is also a self-directed IRA so only you can dictate what happens to your assets.
After seeing third-party feedback from different sources, let’s dive into the details of the company and its products and services.

Overview of Augusta Precious Metals

Augusta Precious Metals is an authorized precious metals dealer and IRA provider. They’re one of the biggest dealers of gold and silver in the United States. APM emphasizes comprehensive investor education and lifetime customer service.

Who owns Augusta Precious Metals?

Isaac Nuriani owns Augusta Precious Metals and leads the company as the CEO. Isaac is a staunch advocate of adding physical gold and silver to retirement portfolios. He led his company to commit completely to total transparency, simplicity, and lifetime service to customers.

When was Augusta Precious Metals founded?

Augusta Precious Metals was founded in 2012 by the Nuriani family who has over 45 years of experience in the precious metals industry. Their knowledge and network give them an unfair advantage that their customers can lean on to invest successfully in precious metals.

What precious metals and services does Augusta offer?

Augusta Precious Metals offers gold and silver bullion and bars, and gold and silver IRA. They do not offer palladium and platinum products.
The Common Gold Bullion you can buy from APM:

  • Gold American Eagle Bullion (1 oz, 0.5 oz, 0.25 oz. 0.10 oz, random year)
  • Gold American Buffalo Bullion (1 oz. random year)
  • Gold Canadian Maple Leaf Bullion (1 oz. random year)
  • Gold Austrian Philharmonic Bullion (1 oz. random year)
  • Gold South African Krugerrand (1 oz. random year)
  • Gold Bar 10 oz
  • Gold Bar 1 oz

The Common Silver Bullion you can buy from APM:

  • American Silver Eagle Bullion (1 oz random year)
  • Canadian Silver Maple Leaf Bullion (1 oz. random year)
  • Silver Austrian Philharmonic Bullion (1 oz. random year)
  • Silver Round 1 oz
  • Silver America The Beautiful 5oz Cumberland Cap
  • Silver America The Beautiful 5oz Fort Moultrie
  • Silver America The Beautiful 5oz Effigy Mounds
  • Silver Canadian 5 Blessings 1oz
  • Silver 90% Bag ($1000, $500, $250, $100 Face Value)
  • Silver Bar 100 oz
  • Silver Bar 10 oz

The Common Silver Bullion you can buy from APM:

  • Gold 2022 St. Helena Sovereign
  • Gold 2015 Canadian 0.25 oz $10 Polar Bear and Cub
  • Gold 2014 Canadian 0.25 oz. $10 Arctic Fox
  • Gold American Eagle Proof
  • Gold American Buffalo Proof
  • Gold Certified American Eagle
  • Gold Certified American Buffalo
  • Gold $20 St. Gaudens
  • Gold $10, $5, $2.5 Indian
  • Gold $20, $10, $5, $2.5 Liberty
  • 5 pc. Certified Indian Set
  • 5 pc. Certified Liberty Set
  • Commemorative Coins

The Common Silver Bullion you can buy from APM:

  • Silver Royal Canadian Mint Soaring Eagle 1.25 oz. 2021
  • Silver Canada 1.5 oz. $8 Polar Bear and Cub 2015
  • Silver Canada 1.5 oz. $8 Arctic Fox 2015
  • John F. Kennedy Half Dollar Silver Coin
  • Ben Franklin Half Dollar Silver Coin
  • Walking Liberty Half Dollar Silver Coin
  • Peace Dollar Silver Coin
  • Morgan Silver Dollar Silver Coin
  • Mercury Dime
  • Commemorative Dollar
  • American Silver Eagle Proof

Please note that not all of these are IRA-approved gold. Some of these are collectibles that are not IRA-eligible. They need to meet certain standards to be allowed in an IRA. Ask your APM liaison if you are buying an IRA-eligible product.

  • Gold coins and bars need to be 99.5% pure except for American Gold Eagle coins, which are 91.67% pure.
  • Silver coins and bars need to be 99.9% pure.

Augusta Precious Metals can also help you set up your Precious Metals IRA. They have streamlined the process and made it easy for the customer to set up one.

How to Open an Augusta Precious Metals Gold IRA?

Here are the steps to open an Augusta Precious Metals Gold IRA.

Contact Augusta toll-free at 800-700-1008 anytime during business hours or fill out the form to request a gold IRA information kit.

Attend their 1:1 web conference so you can ask all your questions before opening a gold IRA account.

Open your Gold IRA account.

Fund your Gold IRA account via check, wire transfer, or Gold IRA rollover funds from one of your other retirement accounts.

Buy your gold and/or silver.

These are the 5 easy steps to get started and invest with Augusta Precious Metals.

How much does it cost to set up an account with Augusta Precious Metals (Fees and Minimums)?

The cost to set up an account with Augusta Precious Metals is minimal.

  • A one-time custodian setup fee of $50.
  • An annual custodian maintenance fee of $100.
  • An annual storage fee of $100.

The minimum amount to open an account is $50,000. The amount can be paid in cash via check or wire transfer; IRA transfer; or rollover to your Gold IRA account.

How will Augusta Precious Metals store your silver and gold?

Augusta Precious Metals will not store your silver and gold. They are not an IRA-approved depository. Augusta will work with your preferred depository and they can recommend a depository if you don’t have a preference.
Augusta will handle shipment to your preferred depository. The shipment is fully insured until received by the depository.

Which secure depository storage facility does Augusta Precious Metals recommend to clients to safeguard their precious metals?

Augusta Precious Metals recommends the Delaware Depository as the secure depository storage facility that will safeguard your precious metals.

The Delaware Depository has a $1 billion all-risk insurance through London underwriters to protect the assets. It is an exchange-approved depository for Chicago Mercantile Exchange (CME) & Intercontinental Exchange (ICE).

It is an IRS-compliant (IRC - 408n) depository for IRA assets. Their bullion stores are fully allocated and held off-balance sheets. This means the gold is safe from creditors in case the depository goes bankrupt.

Which IRA custodian does Augusta Precious Metals recommend?

Augusta Precious Metals recommends Equity Trust as their number-one preferred custodian. However, you can choose any custodian when opening your Gold or Silver IRA.

You have access to your custodian at any time, but when you work with Augusta they can help by serving as your liaison with your custodian.

How is the customer service with an Augusta Precious Metals IRA?

If you have not seen the actual feedback of customers about Augusta Precious Metals' customer service, you can scroll up and check the actual feedback from varied customers across many platforms.

Augusta Precious Metals has been cited as giving excellent customer service and steadfastly committed to giving excellent investor education. They are also committed to being lifetime partners of their customers. They exhibit patience in answering all questions and are knowledgeable and professional throughout the entire process.

What makes Augusta Precious Metals unique?

What makes Augusta Precious Metals unique is its comprehensive investor education and lifetime commitment to customer satisfaction. They even have a video series about bad reasons to buy gold. You wouldn’t expect a gold dealer to discourage you from buying gold or any precious metal.

They also have a video series educating buyers about the lies and bad practices of other gold IRA providers. Some of these lies include free precious metal offers, low prices due to canceled orders, and piggybacking on big orders.

Does Augusta Precious Metals have transparent pricing, delivery, and refund policies?

Yes, Augusta Precious Metals has transparent pricing, delivery, and refund policies. You can check out the full policies in their transaction agreement. Here are some general statements about their policies.

Augusta’s pricing constantly changes with the market because gold and silver prices also fluctuate in the market. The price for Common Bullion products is mostly based on the melt value of the metal plus a margin to cover their costs, such as advertising, employee salaries, and Augusta’s profits.

All products shipped by Augusta are fully insured until signed for by the customer. Shipments are usually made within 7-10 business days of full payment.

Augusta does not issue refunds for Common Bullion products unless guaranteed by individual state law. However, they issue a refund if, for any reason, Augusta couldn’t fulfill an order.

For any questions about their policies, it’s best to reach out to Augusta directly.

Is a precious metal IRA a good idea?

A precious metal IRA is a good idea for diversifying your retirement savings and protecting your portfolio from financial uncertainty. It is not meant to replace your other IRA. Most financial advisors recommend putting only 5-10% of your portfolio in precious metals.

What is the best precious metal to buy right now?

The best precious metal to buy right now will depend on the economic conditions of the precious metals. It’s impossible to predict at the time of writing this review what precious metal will be good to buy at the time you read this review. However, going on a 1:1 presentation with an APM representative is the best way to get up-to-date information.

What is the safest precious metal to invest in?

The safest precious metal to invest in will depend on the economic conditions of the precious metals you are considering. Similar to the question above, the best way to answer this is to go on a 1:1 presentation with an APM representative to get the most up-to-date information.


Augusta Precious Metals is the best gold IRA company in the United States because of its commitment to investor education and its impeccable lifetime customer service. Money Magazine and reached the same conclusions about APM.

We backed this up by going on a deep dive into the feedback from customers on different industry watchdogs and rating websites.

  • A+ rating from the Better Business Bureau
  • AAA rating from Business Consumer Alliance
  • 5-star rating from TrustLink
  • 5-star rating from Consumer Affairs
  • 4.9 stars on Google My Business
  • 4.8 stars on Facebook Reviews

We showed the wide array of gold and silver coins and bullions that APM offers to Gold IRA customers and direct buyers. We also tackled other questions about APM that you may have. Overall, Augusta Precious Metals proved to be the best Gold IRA provider in the country and a trustworthy partner for your retirement investing needs.

About the author 

Ronald Cagape

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